project stream

Google Unveils Project Stream

The demand for video game streaming is a new phenomena. Few people a decade ago would have predicted streaming’s popularity. Yet, the fact stands: streaming is big business. Therefore, it is no surprise Google wants to get into the industry.

Moreover, videogame streaming startups are notoriously prone to failure. There are simply too many inputs for many companies to deal with. This problem is compounded by the issue of latency. High latencies are disastrous for streamers and streaming services alike.

Which is why Google’s entry may be beneficial for the emerging industry. If anyone has the technology to streamline the streaming process, it is the tech giant. Perhaps Google executives knew this, or they are merely dipping their fingers into yet another market. Either way, the company recently announced Project Stream

Pushing the Limits of Streaming Technology

In a recent of blog post of the same name, Product Manager Catherine Hsiao states of streaming,

“It’s a technically complex process that has come a long way in a few short years, but the next technical frontier for streaming will be much more demanding than video.”

The goal of Project Stream is to ‘solve some of the biggest challenges of streaming. To show proof of concept, Google will stream Assassin’s Creed Odyssey to user’s chrome browsers. A select number of participants will be able to play the game during the streaming test.

Why Assassin’s Creed?

The post answers, “The Idea of streaming such Graphically-rich content that requires near-instant interaction between the game controller and the graphics on the screen poses a number of challenges. When streaming shows, consumers are comfortable with a few seconds of buffering at the start… streaming high-quality games requires latency measured in milliseconds, with no graphic degradation.”

Another Corporation Dips Their Toes into Gaming

The announcement of Project Stream is not the first gaming endeavor by Google, nor will it be their last. Their goal of revolutionizing streaming seems to hold a similar note to this week’s news regarding Amazon’s simulated society. Amazon too, wants to change the gaming industry, although their changes will be to the MMO.

With the resources at their disposal, Google is likely to overcome significant hurdles. While they may not become the titan of streaming services, their innovations will aid smaller streaming services.