Mobile Gaming and Blizzard
After the debacle at Blizzcon over Diablo Immortal, Blizzard is not stepping away from mobile game development. Despite the number of angry fans at the convention, Blizzard co-founder Allen Adham says that mobile games are part of the future of gaming.
He said in a press conference that Diablo Immortal is only the beginning. “Many of us over the last few years have shifted from playing primarily desktop to playing many hours on mobile.” He goes on to say that many of Blizzard’s best developers are currently working on new mobile titles across all of the company’s IPs. Some of them, as in the case of Diablo Immortal, is with external partners. Others are being developed internally. Adham goes on to say, “… we’ll have information to share on those in the future.”
It is true that Blizzard has more new products in development than at any other time in their history. This fact was not lost on the co-founder. He thinks the company’s future is bright.
Blizzard decided to create a mobile version of Diablo (as well as other hitherto unannounced projects) because mobile technology is better than ever. Phones enable a degree of fidelity that is comparable to PC and console gaming. Thus, any game developer wanting to grow should look to phones as an opportunity. The days of archaic arcade phone games are gone. Mobile can compete for a hardcore gamer’s attention.
Moreover, Blizzard sees mobile games as an opportunity to introduce their games to a “much broader audience around the world.” Young North American gamers are primarily playing on their phones as well. Having many phone titles secures a greater market share of the industry.
However, Adham was quick to add, “For our diehard PC fans… we still have multiple Diablo teams working on multiple unannounced Diablo projects. So we haven’t forgotten about them.”
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